Experienced Full-Stack Web Developer
Wisconsin native and Denver transplant since June 2010. I absolutely love living in the Front Range corridor and couldn’t be happier about being here—aside from the ever-worsening traffic situation.
I’m a web developer who moonlighted as an email developer for almost five years before getting back into building websites. I’ve worked at numerous agencies as a front end developer, email developer, and account manager on many clients ranging in size from small local shops to global technology powerhouses. I’ve been focusing on WordPress development almost exclusively for the last year+ and enjoy it immensely. WordPress has made web development fun and exciting again!
I have a degree in English from Marquette University. I consider myself an English language ambassador and take grammar, punctuation, and proper spelling pretty seriously.
I’m a metalhead, run a metal reviews site (more on that below), and am pretty active in the scene thanks to the fact that just about every band stops in Denver.
Finally, I love my German Shepherd, Brock Lee, and actually pick up his poop should he go when we’re on walks. That doesn’t seem like something I should have to be proud of or brag about, but it’s apparently a pretty rare attribute to have in the greater Denver metro area.
Bachelor of Arts: English - Writing Intensive
Dwyane Wade helped take Marquette to the 2003 Final Four where we were embarrassed by Kansas. Horrible loss aside, that magical run set me up for a lifetime of high expectations that have yet to be met with anything but crushing disappointment.
Front End Developer
I'm the sole Front End Developer at this small agency located in New Berlin, WI. We focus on Wordpress and Drupal (6 and 7) sites for clients that tend to be in the manufacturing realm in the Midwest.
I switched my entire career focus to Wordpress because of and for this job. I have built a large number of Wordpress-powered sites, the majority of which use the Avada theme as the base. I'm working with the senior developers to create a custom bootstrapped template for use on all of our Wordpress sites to avoid fighting with all of the bloat that many premium themes come with (particularly Avada).
In addition, I have done extensive HTML prototyping work. I built fully-functional HTML models of huge new sites that were then handed off to client to implement into their own custom CMSes. I make adjustments depending on their needs and what their system can do to ensure that their sites look as close to possible as the approved designs.
I have also done some email development. It's an area that Top Floor doesn't have much experience in and given that I had 4.5 years of experience at a number of large agencies with huge clients, I've been able to help out with the clients that actually are interested in email marketing.
Notable clients I worked on include: Phoenix Lighting, Wagner Architectural Systems, Rytec, Instrument Sales and Service, Inc.
Despite the position title, I was an email developer hired to be part of Hewlett-Packard's massive team until they fired us, at which point I moved into the general pool of Web Developers and helped out on Marriott, Intel, Darden, Silver Star Brands, VSP and more before becoming lead developer on Sport Chalet. I was responsible for working with Creative Services and the Account Management team to deliver bulletproof, responsive emails that were free of rendering issues on 27 platforms.
Notable clients I worked on include: HP, Intel, Marriott, Sport Chalet, Darden Restaurants, Silver Star Brands, and VSP.
Campaign (Support) Specialist
Formerly e-Dialog, eBay bought the company and rebranded it as eBay Enterprise. We became the marketing arm of eBay. This job was actually two in one: Campaign Specialist (CS) for full-service clients and Campaign Support Specialist (CSS) for self-service clients. Before I left, I was managing 13 clients.
As a CS, I did every aspect of the campaign process from brainstorming on general campaign ideas to working with Creative to get designs mocked up, to slicing up PSDs and coding the HTML, to QAing and finally deploying the emails.
As a CSS, I was more of a technical resource. I troubleshooted issues, answered questions about the platform, and performed maintenance as needed (fixing rendering issues, restarting failed trigger/automation campaigns, etc.).
Notable clients I worked on include: Half.com, eBay Australia, US Auto Parts, Buy.com, NAPA Auto Parts, Bassmaster
Interactive Campaign Manager
Interactive Campaign Managers (ICM) act as a liaison between clients and the Email Developers, DBAs and other technical resources. They gather campaign requirements from the client and set expectations on what can be accomplished and in what amount of time.
The decision was made to make ExactTarget (ET) the sole platform for all email-sending clients and being that I was the most experienced developer on the platform, I wanted to move to this role so I could work with clients and set realistic expectations on what could be done and in what time frames as I had so much knowledge regarding ET.
With direction from clients, I created the necessary documents and compiled assets so that the Email Developers could quickly and successfully build the campaigns. I was able to leverage my experience and insight into both of Merkle's email platforms to offer suggestions to clients about campaign possibilities and also to help the Email Developers be more efficient as they were building the campaigns.
Email Developers take direction from Interactive Campaign Managers (ICMs) and handle the part of the email process that includes creating HTML assets, proofing and QAing emails and ultimately deploying the campaign. They are often consulted by ICMs for ideas on how to create complex functionality requested by clients and are expected to come up with workarounds when something isn't possible.
My most notable achievement was taking a 4-version weekly email for Royal Caribbean and changing out to have 24 versions of content based on which personality type of 535 types a person was designated as. Each of those 535 personality types had any combination of 5 links to discounted cruises out of a total pool of 35 links. This was all managed by a number of .csv files that acted as mini, static databases for each campaign that were updated weekly.
Notable clients I worked on include: DIRECTV< Samsung, Royal Caribbean International, Wendy's, TGI Friday's, Dex, GMACI.
Web Content Developer II
Full-time position of the internship from few years prior. This was a senior position due to previous experience at the company and from ever-growing experience with web technologies. Two interns reported to me.
A contract position through Robert Half Technology for about 5 weeks working on the Harley Davidson Motorcycles 2009 website.
I was responsible for creating the schema for, building and QAing the XML backend for the Harley Davidson 2009 Motorcycles Flash-powered web site. For every model and variation, and for every accessory and add-on available, I created the necessary content elements and language flags to internationalize the site in 8 different languages.
Notable clients I worked on include: Harley Davidson.
Web & Technology Designer
Built and maintained mission-critical information used constantly by sales, underwriters and just about every other area of the company to gather information from potential customers and to approve/deny applicants.
The Knowledge Management department where this role/team was located was responsible for managing the corporate intranet. Unlike most companies, however, the intranet was more than just Human Resources links and information; it was the source of all the scripts and information the underwriters needed to successfully complete their jobs. Ensuring the information was correct was of the utmost importance.
This role was more of a project management position than anything else. There was very little coding apart from fixing numerous, weird rendering bugs caused by Microsoft Content Management Server 2002.
Web Content Developer Intern
Main responsibilities included managing the entire eCommerce platform, Direct Supply Network (DSN) while also searching for ways to improve the user experience within the confines of the severely-limited homegrown content management system.
I'm also very comfortable with Adobe Creative Cloud—specifically Photoshop
I have to work on Drupal (6 and 7) sites from time to time but prefer not to. The backend is a new terrifying adventure on every site and the front end is a mess of divs and .block.block-block class garbage.
My PHP knowledge is growing daily. It's mostly a matter of getting used to the syntax and the PHP way of doing things as Ruby/Rails is such a vastly different paradigm. I understand the concepts but have to rely on Google and API documentation often.
March 2, 2016
After over 8 years of doing Ruby on Rails development in my free time, I decided in February 2016 that it was time to stop pretending that it was ever going to be more than a hobby and that focusing on Wordpress is what I should be doing.
These are the reasons why.